Kristin Cassel

Hi there! With over eight years of experience in brand storytelling and data-driven strategy, I’m dedicated to driving sustainable growth and ensuring every homeowner experiences a true “hero’s journey” from their first interaction to long-term results with solutions designed to last in Florida’s demanding climate. My work focuses on clearly communicating the value of high-performance exterior coating systems and helping homeowners understand what truly protects their homes beyond traditional paint through proven, real-world applications. At Rhino Shield, I support a brand built on tested systems, long-term durability, and a commitment to quality that prioritizes protection, performance, and homeowner confidence. A lifelong Sunshine State native, I’ve put down roots in Jacksonville, where I live with my husband, Jeff, and our rescue pups, and when I’m not crafting campaigns, you’ll find me glued to my Kindle, baking something sweet, hiking new trails, or curating the perfect road-trip playlist.